Social Media for Big Business

Host: Hubspot
Date: 1/27/10
Time: 1:00 p.m. – 2:00 p.m, EDT

Summary from Hubspot:

Professor: Paula Berg, Southwest Airlines, Linhart PR

After 10 years working at Southwest Airlines as the company’s Manager of Emerging Media, Paula has extensive experience in how to manage a large company’s online brand. This case-study driven class will present different lessons in how big businesses can use social media effectively.

This class is part of Hubspot’s Inbound Marketing University.

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Internet Marketing Comprehensive Review

Host: Hubspot
Date: 1/26/10
Time: 1:00 p.m. – 2:00 p.m, EDT

Summary from Hubspot:

Professor: Mitch Joel, author of Six Pixels of Separation

In this class, Mitch will review all the components of Inbound Marketing. He will touch upon New Media, Consumer Generated Content and Social Media, and how these marketing touch points are helping develop consumers out of conversations.

This class is part of Hubspot’s Inbound Marketing University.

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How Businesses Are Using Facebook

Host: Hubspot
Date: 12/30/09
Time: 2:00 p.m. – 2:30 p.m, EDT

Summary from Hubspot:

Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers. Facebook has proven that it is a legitimate business tool for building a community, spreading awareness of your brand and growing your business. Join this short 30 minute webinar where we will present brand new data and case studies on how companies of all sizes and in all industries are using Facebook to achieve their business goals.

This live webinar will cover:

• Latest findings from the State of Facebooksphere Report
• New data on how businesses in your industry are leveraging Facebook
• Case studies on ways businesses are leveraging Facebook for marketing

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Twitter 101

Host: Talk
Date: 12/17/09
Time: 12:00 p.m. – 1:00 p.m, EDT

Summary from Talk:

Most of us agree that Twitter is entertaining and fun, but is it a useful business tool? In the right hands and with the right strategy, yes, it can be very useful. Take the mystery out of Twitter at our free “Twitter 101″ webinar on Thursday, December 17 from noon to 1:00 p.m. Learn how Twitter can build your business, strengthen customer service, generate publicity and much more.

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Science of Social Media Marketing

Host: Hubspot
Date: 12/9/09
Time: 2:00 p.m. – 3:00 p.m, EDT

Summary from Hubspot:

More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. Join us for this free webinar with Dan Zarrella, social media and viral marketing scientist and author of The Social Media Marketing Book.

This free webinar will cover:

• The history of word of mouth marketing, from pre-web to online
• Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
• Scientifically proven best practices for getting people to talk about your business online

Bonus! Get a free excerpt of Dan Zarrella’s The Social Media Marketing Book upon registering for the webinar.

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Opening Doors and Closing Deals on Professional Networks

Host: Vertical Response
Date: 12/4/09
Time: 10:00 a.m. – 11:00 a.m, PST

Summary:

Platforms like LinkedIn help you leverage your professional network in a smarter more organized way. It is a key platform for your business to be creating leads and exchanging ideas. Join Scott Allen, author of The Virtual Handshake and VerticalResponse as we dive into the secrets of how to open doors and close deals on professional networks liked LinkedIn.

Learn:

• The basis of social networks like LinkedIn
• Why to join social networks
• How to create relationships on LinkedIn
• How to make social networks and email marketing work together
• Examples of successful social network users

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Why & How to Use Social Bookmarking for Your Business

Host: Vertical Response
Date: 1/22/10
Time: 10:00 a.m. – 11:00 a.m, PST

Summary:

The amount of content on the internet is astounding. Use social bookmarking to help you organize, save, share, and promote your business online. Join Danielle Strle, a National Accounts Manager at Stumble Upon and VerticalResponse as we go over the basics of social bookmarking.

Learn:

• The basis of a social bookmarking
• Why you should be using social bookmarking
• Best practices of social bookmarking
• How to integrate social bookmarking into your email marketing and other current marketing practices
• Examples of successful social bookmarkers

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How to Easily Use Web Video to Get More Customers

Host: Vertical Response
Date: 2/12/10
Time: 10:00 a.m. – 11:00 a.m, PST

Summary:

It’s more important than ever to leverage video when marketing your business. If you’ve capture a video clip of one of your customers talking about you, or your product it’s a great way to potentially boost response. Join Andrew Lock, host of Help My Business Sucks weekly online TV Show, and VerticalResponse as we discuss how to easily leverage videos to drive business.

Learn:

• The basis of creating video clips for your business
• Tips to make video a snap with your limited schedule
• Best practices of business videos
• How to integrate email and video to make them work together
• Example of successful business videos

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How to Make Social Media & Email Work Together

Host: Vertical Response
Date: 2/26/10
Time: 10:00 a.m. – 11:00 a.m, PST

Summary:

Social Media has become a very important part of business. It can no longer be something you have heard of and needs to be something you are doing for you business. Join Janine Popick, CEO of VerticalResponse as we discuss how to make social media and email marketing work together.

Learn:

• An overview of social media
• Best practices for social media
• How to get more followers and email subscribers by using email and social media together
• How to make sure all audience receive and read your messages
• Example of businesses that have successfully integrated social media and email marketing

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Safeguard Your Company’s Online Reputation

Host: VisibleGains
Date: 11/5/09
Time: 3:00 p.m. – 4:00 p.m, EST

Summary:

You’re invited to listen and speak with Larry Weber, Owner and Chairman of the W2Group, about the rules and tools you need to build and safeguard your company’s online reputation. Watch a short video from Larry Weber and find out how to win a FREE, autographed copy of Larry’s new book – Sticks & Stones.

In today’s wired world, blogs, citizen journalism, and instant information have made the consequences of a bad reputation more devastating than ever. A good reputation online is your company’s most valuable corporate asset. It builds customer loyalty, helps attract talent, and earns shareholder confidence – and that leads to better bottom lines and bigger profits.

View this live webinar