Safeguard Your Company’s Online Reputation

Host: VisibleGains
Date: 11/5/09
Time: 3:00 p.m. – 4:00 p.m, EST

Summary:

You’re invited to listen and speak with Larry Weber, Owner and Chairman of the W2Group, about the rules and tools you need to build and safeguard your company’s online reputation. Watch a short video from Larry Weber and find out how to win a FREE, autographed copy of Larry’s new book – Sticks & Stones.

In today’s wired world, blogs, citizen journalism, and instant information have made the consequences of a bad reputation more devastating than ever. A good reputation online is your company’s most valuable corporate asset. It builds customer loyalty, helps attract talent, and earns shareholder confidence – and that leads to better bottom lines and bigger profits.

View this live webinar

Maintaining Your Brand in Social Media

Host: Awareness
Date: 11/4/09
Time: 2:00 p.m. – 3:00 p.m, EST
Summary:

If your company is not using social media, you are simply ignoring the conversations already happening online. If your brand is on the social web you likely want to ensure you maintain a consistent brand image across multiple social channels including in your own online community. Customers, prospects, and thought leaders are talking about your company and industry using tools like Facebook, Twitter, and other social media sites. It is critical that you monitor and engage in these conversations to manage your brand online.

During this session Scott will discuss:

• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

About Scott:

Scott Monty heads up social media at Ford Motor Company in Dearborn, Michigan. Until recently, he was Consigliere for crayon, a strategic advisory group specializing in conversational marketing. Scott has been on the cutting edge of the marketing field for some time, having written the internationally recognized Social Media Marketing Blog since 2006.

Register for this webinar

Customer-focused Marketing Through Behavioral Web Analytics

Host: American Marketing Association
Date: 11/17/09
Time: 12:00 p.m. – 1:00 p.m, CST
Summary:

Featuring the co-author of Behavioral Analytics for Dummies

If you’ve ever wondered why your customers do what they do, then you’re going to love the world of Behavioral Analytics. Especially when it’s explained as only the new Behavioral Analytics for Dummies book can.

Join co-author Jason Rushin for the official launch of the latest “For Dummies” book. He will take you through the principles and tools you can use to discover your customers’ behaviors and how they’ll provide insight into improving your marketing, sales, customer service and promotional programs. Learn why we believe Behavioral Analytics will revolutionize Business Intelligence.

Speakers:

• Jason Rushin, Director of Marketing, Quantivo and co-author of Behavioral Analytics for Dummies
• John Love, Marketing Programs, Quantivo

Moderator:

• Alli Libb, American Marketing Association

Register for this webinar

Email Strategies to Maximize your Marketing ROI

Host: American Marketing Association
Date: 11/10/09
Time: 12:00 p.m. – 1:00 p.m, CST
Summary:

How email can be used to boost the overall performance of your marketing mix

Successful marketing relies on a multi-channel approach combining branding, online and offline strategies to build awareness and drive sales. Too often, we become bogged down with tactical actions and miss opportunities to integrate marketing efforts together.

Join us on this webcast and learn how you can tap into the power of email marketing with its impressive ROI of $45 per dollar spent to improve the overall success of your marketing efforts. See how you can easily complement various initiatives from telesales, direct mail, print advertising to search marketing with email.

Learn how you can:

• Refocus your marketing activities through performance
• Weave email touch points with every marketing campaign
• Increase response and conversions
• Lower your overall acquisition and retention costs

Speaker:

• Melanie Attia, Product Marketing Manager, Campaigner

Moderator:

• Anna Carbonara, AMA

Register for this webinar

How to Protect Your Brand and Maximize Online Advertising ROI

Host: American Marketing Association
Date: 11/4/09
Time: 12:00 p.m. – 1:00 p.m, CST
Summary:

There’s no question that the Internet has become a cost-effective channel for driving business. No one knows this better than Rosetta Stone whose eCommerce sales have grown substantially. But along with its advantages, the Web also provides an ideal venue for scammers and competitors to leverage powerful brands for their own profit and divert traffic from legitimate brand owners. According to Hitwise, 1 in 7 searches on a branded term lead to a website not owned by the brand.

Marketers simply cannot afford to have their online advertising spend wasted, or have the brand value they’ve worked so hard to build diminished. Learn how the world’s #1 language-learning software provider – Rosetta Stone – has successfully defended its brand online and optimized its online marketing investments.

During this one-hour webinar sponsored by MarkMonitor and moderated by the American Marketing Association, you’ll hear how Rosetta Stone:

• Developed and resourced a holistic brand protection program to systematically measure, monitor and defend against online paid search abuse
• Quickly honed in on the biggest, offending advertisers who were leveraging its brand in online ads to divert traffic to their own sites
• Improved ROI on online advertising spend by proactively taking action against abusive advertisers
• Effectively monitors the compliance of past offenders to ensure enforcement actions remain in effect long-term
• Automatically captures and stores a trail of evidence that can be used in dealings with advertisers or search engines

You’ll also hear the latest on the major search engines’ trademark policies and exactly what recourse brand owners have in protecting their trademarks in online search ads. The webinar will conclude with an interactive Q&A session with our featured speakers from Rosetta Stone and MarkMonitor.

Speakers:

• Jason Calhoun, Enforcement Manager, Rosetta Stone Ltd.
• Mary Roach, Director, Product Marketing, MarkMonitor

Moderator:

• Alli Libb, American Marketing Association

Register for this webinar

B2B Marketing Goes Digital: Trends and Insights on Interactive Marketing

Host: American Marketing Association
Date: 11/3/09
Time: 12:00 p.m. – 1:00 p.m, CST
Summary:

Budget cuts and the explosion of digital marketing channels require all marketers to re-think their online interactive presence. This webinar will discuss how B2B marketers are leveraging the 1:1 online marketing tools of their trade to increase their visibility online to attract interested prospects as well as convert that awareness to revenue through online dialogue to automate company to prospect conversations.

Heavily reliant on the online channel for their demand generation and lead nurturing campaigns, B2B marketers are quickly adopting new digital, interactive communication strategies and tactics that include new time and behavior dimensional information. B2B marketers, and their B2C counterparts, are clamoring to use new digital communication venues to increase reach and manage tight budgets with great peripheral vision on business rather than strategic brand intent.

Join this webinar and hear from a panel of industry experts who represent a software provider whose solutions support interactive marketing, a B2B marketing practitioner who is assessing how to push the proverbial envelope (i.e., the digital one) and an industry analyst who studies and reports on the B2B marketing space. Our speakers will share their views of and experience in the multi-dimensional and ever-changing world of online marketing – i.e., the virtual, interactive 1:1 campaign.

Speaker:

• Lisa Arthur, CMO, Aprimo, Aprimo Client, B2B Marketing Practitioner, Industry Analyst with Focus on B2B Marketing

Moderator:

• Alli Libb, American Marketing Association

Register for this webinar

Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

Host: Unica
Date: 11/17/09
Time: 1:00 p.m. – 2:00 p.m, EST
Summary:

In this webcast, we’ll look at how to create a user experience that is customer-centric , targeted, and responsive.

In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online world. She’ll provide examples of how two companies — one B2B and the other in ecommerce — were able to successfully segment their online users to deliver more highly relevant messaging.

In Part II, Andrew Hally of Unica Corporation will introduce a new analytics tool that enables marketers to respond quickly to customer interactions and engage users on a personal level. Learn how you can create custom landing pages, personalized emails, or new web content with this new tool.

You’ll learn:

• different types of user goals on websites
• tactical ways to segment users on your website
• how to optimize and organize content in response to customer behavior
• how to translate analytics into personalized messages

Who should attend: Online marketers and advertisers who are looking for tools and methods to target web visitors with a more relevant personalized message – and ultimately boost conversion rates.

Shari Thurow is the founder and SEO Director of Omni Marketing Interactive. She is the author of the book Search Engine Visibility and When Search Meets Web Usability. She has been working in online marketing since 1995 and is a frequent, popular speaker at industry conferences.

Andrew Hally is the head of Product Marketing for Unica Corporation’s on-demand software suite. His team is responsible for understanding the evolution of interactive marketing and the needs of interactive marketing teams; defining and delivering appropriate, differentiated solutions; and bringing them to market. He has spoken at dozens of marketing venues, written numerous articles and blog postings on the subject of marketing, and instructed classes on marketing analytics.

Register for this webinar

How to Manage Your Brand in Social Media

Hosts: Search Engine Strategies Toronto, Search Engine Strategies San Jose, the ClickZ Network, and SearchEngineWatch.com
Sponsor: Hubspot
Date: 11/12/09
Time: 1:00 p.m. – 2:00 p.m, EST

Summary:

If your company is not using social media, you are simply ignoring the conversation already happening online. Customers, prospects, and thought leaders are already talking about your industry using tools like Facebook, Twitter, and other social media sites.

It is critical that you monitor and engage in these conversations to establish and manage your brand online.

This free webinar will cover:

• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:

Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, social media, landing pages and analytics. He is also a co-host of the weekly live marketing podcast HubSpot TV.

Register for this webinar

Twitter for Your Business

Host: Vertical Response
Date: 11/6/09
Time: 1:00 p.m. – 2:00 p.m, EST

Summary:

Join Chris Brogan, President of New Marketing Labs as he discusses the ins and outs of doing effective marketing on Twitter. You’ll learn why exactly your business should be on Twitter and how to create a professional and unique Twitter presence.

Learn:

• Why should businesses be on Twitter
• Who in your company should be on Twitter
• Best practices for Twitter
• How to work a Twitter strategy into your email and overall marketing strategy

Register for this webinar

When PR and Interactive Marketing Collide

Host: Social Media Today and The Social Media Group
Date: 11/4/09
Time: 2:00 p.m. – 3:00 p.m, EST

Summary:

The impact that the rise of social media has had on both communications and marketing strategy is now common knowledge. But many leading thinkers have proposed that this phenomonen also has a large effect on the relationship between these two disciplines. New technologies and the strategies that they have enabled, some argue, create an overlap, or an intersection, between marketing and PR, a development that raises important questions.

What should the relationship between PR and Marketing departments in a time when the very lines between the two disciplines are increasingly blurry? Who among PR firms, agencies, and marketing departments is best equipped to guide influencers, direct word of mouth, and represent a brand with social media in the mix? Are there different strategies, and is content more important, in B2B as opposed to B2C marketing?

In an attempt to answer these questions and more, and to provide a guide for navigating the changes occurring in PR and Marketing, Social Media Today presents a live, interactive webcast featuring a panel of leading experts on the subject:

• Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise. Maggie was named one of the Top 100 Marketers in the 100th anniversary issue of Marketing Magazine.

• Peter Kim is Managing Director, North America at Dachis Group, a Social Business Design firm. Peter is a leading and widely-quoter thinker and analyst on social business, which he discusses in his blog at beingpeterkim.com. Peter was previously an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy, and earlier managed international marketing operations, e-commerce, and digital marketing at PUMA AG.

• Cathy Brooks is a communications expert who runs a consulting firm in San Francisco, working with companies and individuals to help them navigate new technologies and leverage these rapidly evolving platforms to tell their stories. With a background as a “classically trained” journalist, Cathy has curated the content for several of the technology industry’s leading conferences, and produces her own weekly interactive talk show, the Social Media Hour. Cathy blogs at otherthanthat.com.

• Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His book, The New Influencers, was published in 2007 and his latest book, Secrets of Social Media Marketing, was published in the fall of 2008. Paul blogs at paulgillin.com.

Register for this webinar