The Inside Scoop for a PR & Marketing Strategy

Hosts: Vocus and PRWeb
Date: 2/11/10
Time: 2:00 p.m. – 3:00 p.m, EST

Proven, effective methods that unify push and pull tactics – minus the turf wars – all for better results.

Integrated communications – it sounds good on the surface but can hard to put into practice. Until now. What’s changed? Everything. Top of the list is social media. Not the mad rush to Tweet and post and blog, but the bigger implications of what a content-driven strategy is and why it is the way to go.

Join speakers Marc Harty, Editor, 30MinutePR.com and Jolina Pettice, Senior Account Manager, TopRank Online Marketing on February 11th at 2:00 PM Eastern as they share how to:

• Actually achieve integrated communications – and get results doing it
• Use the email and web marketing to drive buzz and reinforce PR efforts
• Leverage PR to supplement online advertising, stretch budgets and boost search rankings
• Craft powerful content that passes the “3 C’s test” – Consistent, Connected and Concept-Driven”
• Combine marketing and PR efforts with real life examples to drive more success

As a special bonus, all webinar attendees will receive a whitepaper that provides details on how to use marketing and PR to create conversations that grow a brand, generate leads and bring customers to your door.

In addition we will be giving away two copies of Online PR Made Easy by Marc Harty. Winners will be announced after the webinar.

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Generating Global Buzz – and the PR/Marketing Strategies to Do It!

Hosts: Search Engine Strategies New York, the ClickZ Network, and SearchEngineWatch.com
Sponsor: Hubspot
Date: 2/16/10
Time: 1:00 p.m. – 2:00 p.m, EST

It’s 2010 and new rules apply in the PR and Marketing world! Learn how to generate global buzz for your clients in an upcoming webcast featuring Internet marketing strategist and SES New York keynote speaker, David Meerman Scott, author of the BusinessWeek best-seller, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing and the global hit, World Wide Rave.

Expect to cover topics like:

• Generating global buzz for your clients
• Effectively leveraging news releases in a web-based world
• Optimizing a website’s online media room for search engines
• Why people want authenticity, not spin
• Why content drives action

Presenters:

• David Meerman Scott is a strong proponent of consumer-driven marketing. Agencies need to not just listen to their customers and prospects, but help them generate extraordinary content and develop customer personas that stand out from the crowd. The old rules, concerned only with controlling a message are dead. Today, with the Internet, anyone can publish their way into the public consciousness, using blogs, RSS feeds, social media, viral marketing and more.

• Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software startup, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike joined HubSpot, the company has grown from 12 to 1,400 customers, from 5 to 90 employees, and raised $17 million of venture capital. Mike is a cutting-edge B2B inbound marketer who speaks at numerous conferences, hosts a weekly live marketing video podcast called HubSpot TV, hosts webinars for thousands of marketers at a time, maintains a Twitter Grade in the top 0.1% of all users for his profile @mvolpe, and blogs frequently. Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks where he launched a number of inbound marketing initiatives such as SEO, PPC, blogging and podcasting. Mike has an MBA from MIT Sloan and a BA from Bowdoin College and maintains a personal blog at http://www.MikeVolpe.com/.

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Money, Marketing & Management with HubSpot’s Founders

Host: Hubspot
Date: 2/10/10
Time: 1:00 p.m. – 2:30 p.m, EDT

Summary from Hubspot:

Join Brian Halligan & Dharmesh Shah as they share business insights to grow your company.

The Internet has transformed the way businesses interact with prospects, customers, employees, and investors. Join this live webinar with two start-up founders from the front lines as they discuss strategies for marketing, money and management.

Brian Halligan and Dharmesh Shah, HubSpot co-founders and authors of the business best-seller, Inbound Marketing, will share lessons they have learned while growing a company from thesis to 100 employees and over 2,000 customers in just 3 years.

This free live 90 minute webinar will cover:

• How to transform your marketing and leverage the Internet to get found by your best customers
• How HubSpot developed a remarkable strategy and raised $33 million in venture capital at great valuations
• Lessons on how to scale a company from 2 founders to 100 employees and over 2,000 customers

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Socialnomics: It’s a People-Driven Economy, Stupid

Host: Awareness
Date: 2/11/10
Time: 2:00 p.m. – 3:00 p.m, EDT

Summary from Awareness:

Social Media has overtaken pornography as the top activity on the Web and the time is now for companies and individuals to learn about Socialnomics™. Qualman takes creative liberty with adjusting James Carville’s famous 1992 Clinton Campaign line from “It’s the economy, stupid” to “It’s a people driven economy, stupid.”

This modified phrase helps accentuate a key point of Socialnomics, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Socialnomics explores why flourishing companies are acting like Dale Carnegie; listening first and selling second.

During this webinar, attendees will learn:

• Why social media isn’t a fad, but rather a revolution
• How companies and individuals are achieving success in social media
• Successful businesses need to act more like content aggregators and party planners than advertisers
• Why in the future we will no longer look for products and services – they will find us
• How it touches ever facet of your business and how to organize properly

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Linkedin for your Organization

Host: eRocketFuel
Date: 1/28/10
Time: 1:00 p.m. – 1:30 p.m, CST

Summary from eRocketFuel:

Linkedin is largest professional social networking site in the world. Over 50 million users in over 200 countries. Get in the know on this very powerful networking web site. Learn how to take advantage of this site to market your business and yourself online.

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Facebook for your Organization

Host: eRocketFuel
Date: 2/4/10
Time: 1:00 p.m. – 1:30 p.m, CST

Summary from eRocketFuel:

There is a lot of buzz about Facebook in the media. You may have heard that it is the most incredible social media web site for building communities. You may have heard that it is the largest of the social media web sites. Decide for yourself if Facebook is for your organization after attending a 30-minute webinar.

Facebook has millions of users that participate in this new marketplace. Associations and Non-Profit organizations are joining Facebook and using it in varying degrees. Some are profiting and some are not. It’s time for you to learn how to use it for your organization. And use it effectively.

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Twitter Marketing for your Organization

Host: eRocketFuel
Date: 1/21/10
Time: 1:00 p.m. – 1:30 p.m, CST

Summary from eRocketFuel:

Tweets. Followers. Retweets. Hashtags. Lists.

A whole new language has been developed around Twitter – the social networking tool with more than 50 million subscribers. Learn to “speak” Twitter and use it effectively to help your organization grow and profit during our 30-minute, free webinar.

• Walk away from this convenient, 30-minute online program with:
• Insight into how organizations are using Twitter to grow their businesses and raise awareness about their industries.
• Steps to avoid the common mistakes organizations make when using Twitter.
• A clear understanding of appropriate actions to leverage your existing budgets, time, and resources.

Strategies to enhance your customer experience and track your ROI.

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Facebook for your Organization

Host: eRocketFuel
Date: 1/14/10
Time: 1:00 p.m. – 1:30 p.m, CST

Summary from eRocketFuel:

There is a lot of buzz about Facebook in the media. You may have heard that it is the most incredible social media web site for building communities. You may have heard that it is the largest of the social media web sites. Decide for yourself if Facebook is for your organization after attending a 30-minute webinar.

Facebook has millions of users that participate in this new marketplace. Associations and Non-Profit organizations are joining Facebook and using it in varying degrees. Some are profiting and some are not. It’s time for you to learn how to use it for your organization. And use it effectively.

Register for this webinar

Doing a Website Redesign for 2010 with an Internet Marketing Strategy in Mind

Host: Hubspot
Date: 1/13/10
Time: 1:00 p.m. – 2:00 p.m, EDT

Summary from Hubspot:

The Internet has made apparent that a company’s website is an increasingly important asset, and many businesses are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. Attend this free webinar presented by HubSpot’s VP of Marketing, Mike Volpe, to learn stategies for a successful website redesign.

This live webinar will cover:

• Before you get started: when and why to do a website redesign
• Keyword research to build out website content strategically
• Building your website’s reputation via blogs and social media
• How to measure results from your Internet marketing efforts.

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Social Media for Big Business

Host: Hubspot
Date: 1/27/10
Time: 1:00 p.m. – 2:00 p.m, EDT

Summary from Hubspot:

Professor: Paula Berg, Southwest Airlines, Linhart PR

After 10 years working at Southwest Airlines as the company’s Manager of Emerging Media, Paula has extensive experience in how to manage a large company’s online brand. This case-study driven class will present different lessons in how big businesses can use social media effectively.

This class is part of Hubspot’s Inbound Marketing University.

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