Maintaining Your Brand in Social Media

Host: Awareness
Date: 11/4/09
Time: 2:00 p.m. – 3:00 p.m, EST
Summary:

If your company is not using social media, you are simply ignoring the conversations already happening online. If your brand is on the social web you likely want to ensure you maintain a consistent brand image across multiple social channels including in your own online community. Customers, prospects, and thought leaders are talking about your company and industry using tools like Facebook, Twitter, and other social media sites. It is critical that you monitor and engage in these conversations to manage your brand online.

During this session Scott will discuss:

• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

About Scott:

Scott Monty heads up social media at Ford Motor Company in Dearborn, Michigan. Until recently, he was Consigliere for crayon, a strategic advisory group specializing in conversational marketing. Scott has been on the cutting edge of the marketing field for some time, having written the internationally recognized Social Media Marketing Blog since 2006.

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